A joint-venture between Heineken, ID&T and MOJO.
Created and produced by Spark Creative Studio & 360 Show Design.

Responsible for:
Concept Development / Campaign Creation & Production / Creative Direction on design, copy and show
ID&T approached us for the creation and production of campaign, stage design and show for their new collaboration with MOJO and Heineken.

From the start, it was a project with a tight turn-around time. We managed to pull it off within 4 weeks from the initial brief, by choosing for an ambitious plan and executing it with reliable partners. 
The campaign was kicked off with an epic PR-moment in the heart of Amsterdam on the 5th of May : Dutch Liberation Day. The A'DAM Tower set the stage for this moment, in which Heineken, ID&T and MOJO announced this new project.

Dutch singer Maan and DJs Freddy Moreira, Kriss Kross Amsterdam and Lucas & Steve vocalised a heartfelt message for their audience, from the top of the A'DAM Tower.
For the campaign design, I collaborated with UK artists Art + Believe, Dutch designer Psytek and Dutch animator Danny Merk. The result was a great blend between their styles.

The vivid and vibrant coloured patterns of Art+Believe and Danny's animation skills, made this campaign really pop, from the screen and on the streets. Psytek's subtle adjustments to the font gave it a bold festival feel.
My friends Pieter and Bart from 360 Show Design adopted the concept and created the following stunning stage design with it.

You may also like

Back to Top