AB InBev brand Budweiser was one of the main sponsors for the FIFA WorldCup 2022 in Qatar. With many activities in various key-markets, this was a project on a tremendous scale. I was hired by Wink to provide guidance for show creation, sound design and show design for the top tier events of the Bud X Fifa Fan Festivals.
The Fifa Fan Festivals were so-called 'match-viewing events': festival experiences build around key matches of local teams.
The following stage design and show renders have been produced by 360 Show Design and ignited the creative show process for us. It was a joy collaborating on this one.
The Wink Creatives delivered an extensive concept plan for the Bud X Fifa Fan Festival, divided in Tier 01 to 03, both indoor and outdoor. The concept revolved around the slogan 'The world is yours to take', which was loosely inspired by the 80's hit by Tears for Fears: Everybody Wants To Rule The World.
With my background as a festival creative for Defqon.1 Festival, I helped them crafting a show-flow and time-table, that could alternate between the different outcomes of a match. Based on this show flow, we outlined various key moments for the event and started crafting show concepts for them. While Wink & Budweiser were selecting a top tier artist for a remix of 'Everybody Wants To Rule The World', our audio production team started crafting custom sound design for these shows. You can hear an outtake from it in the next clip.
In the end, no one less than Lil Baby was signed to create the Budweiser Anthem for the FIFA World Club 2022. Watch the clip of the anthem below.
We integrated the anthem in the Tier 01 Shows, as well as in the shows for the Club in the Budweiser Hotel.
Client : Budweiser for FIFA Worldcup 2022.
Commissioned by : Wink
Stage Design & Show Renders : 360 Show Design
Show Design : Spark Creative Studio