"The city is what it is... Because we are who we are"
QAPITAL is a leading Q-dance event for 15.000 visitors and held annually in Ziggo Dome Amsterdam.
The full trailer was shot in Amsterdam and its surroundings. All locations were selected on their epic metropolitan and / or industrial feel, to emphasise the character of the event.
All characters in the trailer were performing artists on the event itself.
Production of trailer and campaign content by Q-dance its in-house design team and Stijn verlinde for epic cinema.
The final animation and still for the campaign image were produced in close collaboration with Reinier Flaes.
Creative Direction on campaign
Creation // Concept Development // Copy-writing // Production // Strategy